A new look to reflect who we really are
You might have noticed that Smokeball looks a little different. A new logo, a new colour palette (still orange, of course!), and perhaps even a new way of speaking. What hasn't changed is who we are.
For more than 14 years we've built software designed to lighten the administrative burden on lawyers so you can focus on what really matters: your clients and communities. With this refresh, we aren’t going in a new direction, changing our software, or changing our purpose. Instead, we’re finally saying out loud who we are and what we believe in, and that is powering people-law.
Our new look: Powering People-Law
So what is ‘people-law’?
Legal work isn't just about managing matters; it's about helping people through life's biggest moments. The person buying their first home. The family navigating life after a loss. The couple deciding to start their own business. The real people behind every matter are the ones that you - the people-lawyers - care about the most. You didn’t choose to be a lawyer for the glory. You chose it because you believe every individual has a right to justice. When homes, safety, families and futures are on the line, someone has to show up and keep things moving.
That's people-law. It’s the work that holds communities together, and it's the work that needs lawyers like you most.
The trouble is somewhere along the way, the system makes it harder than it should be to do your work. Admin creeps in. Time disappears. The work that gives people access to justice quietly wears down the people doing it. That's where Smokeball comes in. We build software and AI that lightens the load, so you can keep your focus where it belongs: on your clients. We are the engine behind the people who bind communities together by providing clarity and simplifying process.
We listened before we put pen to paper
This didn't start with colours or logos. It started with conversations nearly 12 months ago. We spent time interviewing clients across Australia, the US and the UK, asking what practising law actually feels like day to day.
One thing kept coming up: the best part of the job isn't closing a file - it's helping someone move forward. That insight shaped everything that followed.
"This is about bringing who we are internally out to the world. Walk into any Smokeball office or one of our events and you'll feel it before anyone explains it - the warmth, the energy, the genuine care for each other and our clients. That was always Smokeball. Now it's our brand too."
Co-founder and COO, Jane Oxley.
A close up of our new look
We didn't refresh the brand to look shiny - every choice carries the idea of people-law. Here's how we brought it to life.
The flag
Our new logo is built around a flag - a universal symbol of advocacy and pride. Look closely and the ‘S’ grows out of an equal sign, because we believe everyone deserves equal access to justice. You'll see the flag on its own throughout the brand, even standing in for the hyphen in “people-law”.
Power Orange
Smokeball has always been orange, but we've powered it up for a new era. This is a warmer, brighter orange, balanced by soft creams that feel human rather than corporate.
Real people
You won't find a single stock photo on our website or any of our assets. Every face in our photography is a real Smokeball client, team member or community member, shot warm and natural, ready and capable. It reflects the people our clients serve every day, and the people doing the work.
The words
Our display type is confident and strong, made for statements that matter. Our writing follows one rule above all: speak less, say more. No jargon, no filler. Every word earns its place, because your time and headspace are the things we value most.
Same purpose said clearly
This isn't a new mission or purpose. It's a clearer way of saying the one we've always had.
"We've always been about people, from day one. That's never going to change."
Co-founder and CEO, Hunter Steele
When lawyers have better tools, they have more time to support their clients, strengthen their communities, and make a real difference in people's lives. That's what powering people-law means. We aren’t building a new Smokeball, we've just brought the Smokeball we've always been out into the open. Louder, clearer, and prouder than ever.
We can’t wait to bring you with us on this journey.
